Creative Online Marketing
A self storage company started their website with a regular self storage website which contained their basic information about their storage facility, a few pictures, phone number, directions, etc; Just a typical business website. The next challenge was for them to build traffic to the website doing some SEO work and engage in other online marketing campaigns and that kind of worked but it didn’t necessarily have the results they wanted. The owners of facility then decided to do something radically different and that is when they invested in a Self Storage directory.
Starting a self storage directory attracted other self storage facilities to the website wanting to enlist them. And that helped the website’s content grow hence its natural search engine traffic.
How Does Helping Your Competition Help You?
You may ask how helping your competitors help you. A simple answer is data. We live in age of data where data if analyzes correct can help you boost your business. That’s why there are many data analytic tools out there helping you keep track and analyze your data.
By allowing your competitors to have an entry on your website, you learn more about their online traffic, and that can help you make some good marketing decisions and that is exactly what happened in this case.
In addition to learning more about your competition and their traffic, you can also establish an authority in your industry and have other sources of revenue expanding your business.
